Third parties – marketing and relationship management
We may from time to time supply your information to third parties for marketing or relationship management purposes. The main purposes to which your data are put are to allow third parties to provide you with information about goods and services which they think may be of interest to you and/or to maintain any existing relationship they may have with you. Such information may be provided by marketing communications or advertising which is tailored to your interests. Your data may also be used in the way described below. Be assured that any such parties will only be allowed to use your data in accordance with the Data Protection Act 1998 and other applicable law relating to privacy.
Those third parties who would wish to send you marketing communications or to advertise to you will fall into the following categories:
If you do tick any of the boxes in the fair processing notice inviting you to give your consent, those third parties may contact you by the channels which you have ticked. So, for example, if you tick the post and e-mail boxes, that means that third parties falling in the categories listed above can contact you via post and e-mail but not by the other channels.
If you opt in to telephone calls you are consenting to receiving live calls and recorded calls.
Opting out at a later date
Once you have given your consent, you can however still control whether or not you continue to receive communications or see such advertisements from such third parties. The method of control depends on the channel of communication or advertising:
You can also withdraw your consent for postal marketing from anyone by adding your details to the Mail Preference Service. For more details please go to www.mpsonline.org.uk.
E-mail or SMS (text message)
You can unsubscribe from receiving e-mail or SMS marketing communications from any individual third party by using the instructions in any email communication such third party sends you (usually an ‘unsubscribe’ or ‘STOP’ link).
To withdraw your consent for live or automated calls from anyone you can add your name to the Telephone Preference Service which is maintained at this website address: www.tpsonline.org.uk.
You can also opt out at any time from communications via any of the methods described above by e-mailing us at firstname.lastname@example.org Please note that such opt-out will only apply to communications from those third parties with whom we have a business relationship. If you opt out this way, you may still receive communications from third parties with whom we have no relationship.
Social media and online
You can configure your advertising preferences on social media such as Facebook, Twitter, Instagram or Pinterest by accessing your settings or preference options on the relevant platform.
The information you give us may be combined with other information about you that is obtained from other sources. The combination is usually undertaken with a view to enhancing an existing database with more information. For example:
- If you are already a customer of a third party, that third party might wish to add an e-mail address you give us to the customer records that it holds about you, and use that email address to maintain their relationship with you and/or to offer you goods and services that are similar to those you have previously purchased.
- The data you provide here may be combined with data you have provided elsewhere to verify your identity or validate the information you have provided (for example in the context of a third party’s anti-fraud measures.
The consent you provided for any information you have previously shared with us or any third parties will be renewed at the time you give your consent for any new information sharing unless you indicate otherwise by contacting us, by e-mailing us at email@example.com
Analysis and derivative data products
Sometimes your data will be used for analysis purposes or to build data products. In these instances, the information is aggregated and wherever possible anonymised in line with the Information Commissioner’s code of practice. Again, these products are of a marketing nature.
All third party users of your data are required to adopt and implement best practice security measures to prevent the loss of or unauthorised access to your personal information.
If you have any queries or concerns about the data usage please contact us by emailing us at firstname.lastname@example.org
Under the Data Protection Act, we are also permitted to share some information with third parties who use such data for non-marketing purposes (including credit and risk assessment and management, identification and fraud prevention, debt collection and returning assets to you). This would include the data you provide to us today, at any time in the past and in the future.
Contacting us, exercising your information rights and Complaints
The Data Protection Officer